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OAKVILLE, Ontario July 19, 2022 – AXSource has been selected by SAXX, a leading Canadian menswear brand, to integrate Microsoft Dynamics 365as its next-generation business software platform. SAXX will migrate to Dynamics 365 to gain access to an end-to-end business management and business intelligence platform that will help the company improve its supply chain, budgeting, project management, financials, and accounting processes.

SAXX’s growth trajectory prompted a review of our business’ scalability, both in terms of tools and business processes. Knowing we had reached the limits of our current ERP’s capabilities, we sought out leaders in omnichannel cloud ERPs. We selected Microsoft Dynamics 365 for its feature-rich, flexible, and intuitive offering, backed by continual innovation from Microsoft. We see enormous opportunity to use Dynamics 365 in automating workflows and integrations, allowing us to redirect our teams to more strategic activities. By enabling end-to-end real time operational visibility, Dynamics 365 will also support our teams in navigating an increasingly complex supply chain environment.

We chose to partner with AXSource to support our ERP implementation. As Dynamics 365 specialists, we knew they had the skills needed to implement successfully.

“SAXX’s investment in Microsoft Dynamics 365 underpins our commitment to deliver life-changing underwear to our customers, supported by the technology needed to streamline, simplify, and unite operations.”

  • Christine Livingstone, Senior Director Information Systems, SAXX


Having the right technology and partner in place is critical to the SAXX digital strategy and scalability and we are proud to be select as the partner to support them through this journey. By implementing Microsoft Dynamics 365 and working with AXSource, SAXX will be better able to manage its commerce, retail, inventory, and planning processes in in the current online e-commerce first environment.”

  • Avneet Sekhon, Managing Partner, AXSource


“By using the right technology, businesses like SAXX can move beyond transactional financial management to more proactive solutions that enhance decision making, protect and grow revenue, mitigate risks, and reduce costs. Microsoft Dynamics 365 allows our customers the agility needed to drive future growth and success for their business.”

  • Sherief Ibrahim, Business Applications General Manager, Microsoft Canada


About SAXX Underwear Co. Ltd.

SAXX is obsessed with the comfort of manhood that is revolutionizing the men’s underwear industry. SAXX underwear keeps guys comfortable, confident, and ready for action in any situation, thanks in part to its BallPark Pouch™ − a patented 3D hammock-shaped pouch that keeps everything in place for chafe-free support. The brand is one of the fastest-growing men’s underwear companies in North America and is poised for growth beyond the underwear market, as it incorporates its BallPark Pouch™ technology into other categories such as activewear, sleepwear and swimwear.

Samantha Cohen
Integrated Communications Manager – Media
68 West 5th Ave. Vancouver, BC Canada V5Y 1H6
C: 1 (203) 610 2940


About AXSource

The IT Advisory Services team at AXSource is a leading Microsoft Partner and provider of Microsoft Business Solutions experienced in retail, manufacturing, supply chain management, and distribution. Their IT Advisory team is exclusively focused on offering ERP products and services for Microsoft D365 AX, Dynamics 365 Finance & Operations and has a record of managing and implementing complex business solutions for the customers and business partners. With multiple office locations in North America and APAC, they work closely with Microsoft Consulting Services, Microsoft Dynamics Partners, ISVs and Microsoft clients all over the world.

Avneet Sekhon
Managing Partner,
AXSource Infotech Inc.
114-1660 North Service Road East
Oakville, ON   L6H 7G3
t: (905) 854 6059 x101

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